UEFA Europa League Final 2012: The Journey to Victory

Event branding that captured the spirit of the game

Commissioned by UEFA, one of Europe's top soccer federations, the UEFA Europa League Final is an annual sports event that brings together the best teams from across the continent. In 2012, Bucharest, Romania, had the honor of hosting the final, and Cook's creative concept perfectly captured the energy and excitement of the occasion.

The design concept, aptly named "The Journey to Victory," centered around a solitary beam of light that symbolized the path to success. This beam flowed through the city, leading to the ultimate destination - the stadium. To add depth and intricacy to the design, Cook incorporated elements inspired by Romanian arts and crafts, creating a detailed pattern that intertwined with the light beam.

The brand identity was applied to various items, ensuring a cohesive and immersive experience for attendees. From the moment visitors arrived at Bucharest airport, they were greeted by strategically placed billboards and signage, setting the tone for the event. The design adorned match tickets, press packs, stadium signage, player interview backdrops, and posters, creating a visually stunning and integrated look.

What set this design apart was its ability to capture the essence of the event and translate it into a visual language. The combination of the energetic beam of light and the intricate Romanian-inspired pattern created a sense of anticipation and excitement. The design not only represented the UEFA Europa League Final but also showcased the rich cultural heritage of Romania.

Recognized for its excellence, the UEFA Europa League Final 2012 branding received the prestigious Iron A' Design Award in the Event and Happening Design category in 2013. This award is a testament to the design's practicality, innovation, and ability to meet professional and industrial requirements.

Cook's design for the UEFA Europa League Final 2012 stands as a testament to the power of creative branding in capturing the spirit of a major sporting event. Through the use of light, pattern, and cultural inspiration, the design successfully conveyed the excitement and anticipation surrounding the tournament, leaving a lasting impression on attendees and viewers alike.